The affiliate has a choice. They can either deal with multiple merchants, or they can deal with an affiliate network. So why should a marketer wish to deal with an Affiliate Network?
I remember a good friend informed me a story awhile back. He had actually constructed a little site and had signed up to become an affiliate at a stack of different affiliate programs associated with the subject of that site. A couple of weeks after he had set up the website consisting of links and banners from multiple affiliate programs, he turned his attention to other business interests and lost interest in the website.
A few months later on, he discovered that a few checks had started arriving from the affiliate programs he had associated. Not big checks, however quantities for a few dollars here and there. That was his first problem– as he was living beyond the U.S.A, lots of small amounts lead to great deals of bank charges. (Makings me ask – Why can’t all nations enable affiliates to bank checks at NO CHARGE?)
the checks continued to can be found in, and although a few of them were published on his wall as they were so little he could not bank them, he wasn’t complaining as he was generating income he hadn’t anticipated. It turned out that his site had ranked high up on certain keywords in a significant search engine, and he was receiving a reasonable quantity of targeted traffic free of cost. A few months after that he chose to log into all the affiliate accounts he had registered with, and saw that some of them had not paid him as the quantities were too little, a few of them had not paid although they ought to have, and some even showed that they had sent him amounts that he didn’t recall getting checks or EFT or paypal or any other payments for!
So how does working with an affiliate network avoid this from taking place, and is this the only need to deal with an affiliate network?
An excellent affiliate network has a number of various offers which the affiliates can promote, and almost all the affiliate networks consolidate the quantities the affiliates earn from the numerous projects. This means that the affiliates receive a COMBINED payment instead of many smaller ones.
It likewise makes fixing up the payments easier, as you simply log into one affiliate network, and can see a summary of each of the campaigns you have actually promoted, just how much you have actually earned from them, a summary of just how much you have actually earned in general, and how much the affiliate network has paid you to this day.
Also, once you work with one campaign in an affiliate network, the other projects work in a comparable if not identical method– the tracking is the exact same approach, the location you pull the creatives from is the same, the way you examine your stats is the same– and almost always, all of this can be attained by logging into one backend site instead of many different sites.
So now you are working with one log-in, where you can actually get to comprehend the system.
However, even with the best of affiliate networks, things fail– but with an affiliate network, you would be designated an affiliate supervisor, who will help you iron out any concerns you encounter. Not 50 different affiliate managers– one for each project you are running, as would be the case if each merchant was a standalone merchant with their own affiliate program– but one affiliate supervisor for all the campaigns. And by building up a relationship with your affiliate manager, when you do need responses, you have a single person to count on.
Of course, when you end up being an expert extremely whaling affiliate (the type that pushes the beach while the money pours in– HAS ANYONE REALLY ATTAINED THIS? Watch this space for a future story about the affiliate beach goers!), you’ll need certain projects to promote, and that is why, even the very best of affiliates come from numerous affiliate programs and affiliate networks. However this provides much more problems.
So my guidance when beginning is to choose one or 2 affiliate networks, become acquainted with their system, develop a relationship with the affiliate supervisor, test out the different projects they have, and let them assist you achieve the success and results you want to accomplish.